Subscriber Profiling

Profile Manager has the ability to support centralized data which unites all subscriber information into a universal view of demographic and preference usage information. Compiling subscriber usage information (such as frequency of calls, VAS usage, interests, locations called to or from and monthly airtime usage) to target customers when marketing a carrier's product and service offerings.

Profile manager maintains each subscriber's profile. Profiles are created by processing CDRs obtained from various network nodes like prepaid billing, postpaid billing and other VAS systems etc. Multiple parameters from all CDRs are captured to create the subscriber profile. Rules are applied to segment the customers under the criteria defined by the Rule Engine.

Key Features of the solution

Benefits of the Solution

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